The Blood-Dimmed Tide
A herd is a group of mortals whose members allow a certain vampire to feed upon them. The exact nature of any given herd varies from vampire to vampire, but whatever the circumstances, these mortals relish the ecstasy of the vampire's "kiss". Some vampires foster cults around themselves, setting themselves up as a god to be worshiped or placated with a tribute of blood.
While having a herd can be a great benefit to a vampire, providing easy access to food and freeing up his nights for more pressing matters, it is sometimes a weakness. Herds need to be protected from rival vampires, and their members are useful for little other than serving as a vessel for blood. Occasionally, a mortal from a herd might prove themselves worthy of becoming a ghoul or even of the Embrace, but most Kindred consider them sources of food and nothing more.
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